China Service Quality & Customer Satisfaction Research Center Opens

On February 2, 2008, an inauguration ceremony to mark the opening of China Service Quality and Customer Satisfaction Research Center was held at Tianjin University. Professor GONG Ke, President of Tianjin University, and Professor Claes Fornell, Director of National Quality Research Center from Denmark, attended the ceremony. Prof. Claes Fornell was also conferred Honorary Director of the center. The center is expected to advance service management research in the nation and develop Chinese customers’ behavior research in collaboration with high level international partners for better and faster development of China’s economy.